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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/1683758185715-UUKHOYM1PMFLGFCUPYHD/Premade+Collage+-+Light+%2824%29.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/1683759900729-JTNFWNMO0RD0QKG08P7Y/peterbaker-20200224-FT202488.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/1683759864358-DKJMMGMBW4KJHT0DET5U/peterbaker-20200223-FT202468.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/1683760996520-I7E47M1EVJBTLZD0RXHJ/Slide25.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/1683778326842-T960KE3SBT7W3NEMVURR/PROPOSEDNAMES_CiscoSecure-04.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/1683759617972-A58J1SJPINZC7GUI2RRT/Image+from+iOS+%2812%29.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/53a70185-d1e1-4e0b-afbf-1464eb452c03/TAR8_transparent_Spread+1-1.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/5a6cae0c-6851-4e73-b87e-ed5fb4a30883/TAR8_transparent_Spread+2-1.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/dff8d758-e824-4f76-8090-dd9cc9c69aa5/TAR8_transparent_Cover-03.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/1482781529038-WUG2PFFB33CDO3YWWL1P/_MG_0075_adj.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/1482779580534-B9542AYZ42MSIUAB0P8J/_MG_0096_adj.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/1482779585981-FPU11YUX0E6WBTS61ADF/GRT2015_bottle_hires_web.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/1482779295134-M7W1ZAB8U1SEQQ4YPZO4/TEA_TUBES.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/1482779585604-48P9K4PXY3PP7V7PCPX1/GLT2015_bottle_hires_web.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/1482779681066-DJC2QEMLUBXUOCPBPCKA/grt_glt_edited.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/1482779401544-2H6JWKMVMWIRIDEV3O0T/2015_tea_tin_PomGreen.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/b9513986-4a81-4bc3-bbca-bbfc3b51c1ba/Primary+Logo+-+Dark+Text.png Work - Make it stand out Primary logo in a horizontal arrangement. The changes from round 2 to the final version are not easily visible to an untrained eye. Ultimately any changes made were balancing proportions for legibility. Can the text scale up in proportion to the triangle? How much of the text should define the edge of the unseen triangle? If the triangle is proportionally smaller, should the weight of the corner pieces increase to compensate so it’s not dominated by the text? All of these questions were answered with pixel-by-pixel adjustments. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/7d294325-38dc-4c8f-9029-aaf7ac504c2d/Triangle+-+Berry.png Work - Make it stand out The standalone triangle sans text can be repeated and used in illustrations, patterns, or broken apart to form something entirely new. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/c83b6fbf-2939-4719-b26b-a98f29f8ef18/CredibleSecurity_Logo_24.12.12-17.png Work - Make it stand out Now that we knew the implied triangle most represented the mission of Credible Security’s brand it was time to push that concept. Here I used a color change to show a hidden triangle within the text. Ultimately this prevented the triangle from standing as a foreground and distinct element. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/9985913e-2c4a-4e44-8d06-6f4b5dc98658/CredibleSecurity_Logo_Favicon.png Work - Make it stand out Even with just one portion of the logo mark, the implied triangle remains present. This stripped back piece is the site favicon. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/d6cc9d71-aba1-4934-a5c2-17edf4b00270/CredibleSecurity_Logo_24.12.12.jpg Work - Make it stand out Here I used many of the same principles of clipping letter edges, and matching the angles of letterforms to the triangle. And though this version doesn’t quite match the “implied” part of the triangle, I thought the line break mirrored nicely the </ text used in coding every day. Nothing solidifies a connection with cybersecurity stronger than dropping code (or its visuals) into a logo. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/34bcd1c3-9b67-401d-a1b0-3d10d916f61e/CredibleSecurity_Logo_24.12.03-05.jpg Work - Make it stand out Utilizing the same tent symbolism, I scaled back the “soft” factor. It renders more clearly as “tech” territory, but the imagery is harder to find. When the solid side of the tent became a lined path the abstraction factor was cranked to eleven. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/21d5b568-91a8-4e19-8885-72ffcbcf5087/CredibleSecurity_Logo_24.12.03-04.jpg Work - Make it stand out Following the lined nature of the tent, I imagined a pathway that Credible could lead the customer down. “A more secure future is right this way if you follow me! I’ve got a map, I know where to go.” The reassurance of a “trail guide” persona with the combination of the triangle of trust led me to this abstracted 2 lane road triangle, with the road disappearing into the distance. The chunky text created the boldest option. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/dfa28db4-9122-46e2-a26c-c598a7641f27/CredibleSecurity_Logo_24.12.12-14.png Work - Make it stand out One successful element from the “2 lane road” first draft logo was the boldness of the text. Its legibility at small scale was unmatched. I pulled in capital letters and a heavier weight of the chosen font in this draft of the implied triangle. To strengthen the non-edge edges of the triangle, I allowed it to clip off the corner of the last E in Credible, and the S in Security. I then carried the clipped corner to every E to create a more customized feel to the letterforms. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/a70bb47b-cd2b-4b96-954f-4909c65b117f/CredibleSecurity_Logo_24.12.03-01.jpg Work - Make it stand out Here I pushed the boundaries with the softness of shapes within the text. I used the angle of the lowercase Y to determine the angle of the tent imagery. With a soft organic typeface I figured I could literally create a soft, safe space of refuge for the customer within the tent. I even imagined animation with a small light illuminating the inside of the tent. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/99524df4-48d8-40eb-bab1-e77072e62451/Secondary+Logo+-+Dark+Text.png Work - Make it stand out Primary logo with a stacked text arrangement. This stacked text version was important for use cases like social and mobile sites where horizontal dimensions are much more limited than vertical dimensions. In a web header for example, the primary horizontal logo would take up too much real estate. This stacked alignment essentially completes one entire side of the triangle, but the right corner grounds the shape in space. I altered the angle of the Y to match the triangle, something not required in the horizontal logo. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/fb0f4c9a-b2e5-45e4-80b0-644514d77e1e/CredibleSecurity_Logo_24.12.03-06.jpg Work - Make it stand out Knowing what it takes to truly guide non-security people through implementation of security principles I created this implied triangle option. Cybersecurity is so often about making the unseen into something tangible. In this version the three corners of the triangle are highlighted, but the triangle itself is found in negative space. It begs the viewer to see an unseen element in the foreground as a vital visual component. This concept was chosen by the team and moved forward to the next round. However, the corner elements had to change from circles to avoid accidental Pac Man shapes. Waka waka waka. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/0d57a8fb-34ab-4aa8-b999-7220d7c83d35/AASAF_signage2.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/a14ffb04-8d73-48d1-a421-66d4fdabbeb4/AASAF_SocialMockup2.png Work - Make it stand out Highlighting our Featured Artist whose art becomes our annual commemorative poster, informing merchandise and other promotional items each year. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/ff39665d-7996-40ee-abdd-cf72f2d556d5/AASAF_ShirtMockup_Shopify_BoomboxUnisex.webp Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/709ef70e-fe5b-4179-9854-c0b7bec12670/AASAF_signage4.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/eb6d3a89-2a5d-47a8-ad35-a61d44488b2b/AASAFLogoEvolution-02.png Work - Make it stand out Logo from 2023-2024. With the colors removed it strips back one of the distracting elements. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/9e69c747-5156-424f-95fd-97f749518118/AASAF_signage3.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/554d35c5-bd0d-4bd2-86b9-bb7b158f14c9/AASAF_ShirtMockup_Shopify_CameraUnisex.webp Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/c4d4057d-de37-4d8c-a9c2-91a53dc14816/AASAF_BrandGuidelines_Mockup2.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/049255ac-fe9d-4f2a-a39a-a5496e9b00b8/AASAF_ShirtMockup_Shopify_FishTent.webp Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/35608e9b-465a-4388-97c2-c9b726f9480f/AASAF_ShirtMockup_Shopify_CatTVUnisex.webp Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/871b6829-44af-412a-b286-0f39429170c8/AASAF_BrandGuidelines_Mockup1.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/87b22724-d6e9-4434-8641-3820ad4d6ed3/AASAFLogoEvolution-04.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/72eb7a29-c87a-4f88-9fb5-366b24ba17da/AASAF_signage1.jpeg Work - Make it stand out The backside of the large truss. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/fe020a02-745b-4cb1-89b6-10b9017211cc/AASAF_ShirtMockup_Shopify_CassetteUnisex.webp Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/820237af-b8b1-43d3-8e03-dd22187abadb/LaptopMockup_Website_AASAF.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/e156c9e4-c4e8-43a1-95f7-8acd1c165f02/LaptopMockup_Shop_AASAF.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/a3a12e11-d488-44c9-97e2-3a850c5fc167/AASAF_signage6.jpeg Work - Make it stand out One of many way-finding signs across the fair’s footprint. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/3b275e26-da0a-424e-a7ad-0c7c7b76eae5/AASAF_ShirtMockup_Shopify_GradientTentAUnisex.webp Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/d65ea7ff-15c2-4239-bc2b-9525f488914a/AASAFLogoEvolution-01.png Work - Make it stand out Logo prior to 2023. Busy colors and busy text make this version illegible although the handwritten strokes feel artsy and quirky. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/427138a2-59d5-4776-a534-55952437bbf1/AASAF_SocialMockup1.png Work - Make it stand out An example of our Artist Drop series that highlights juried artists. Part of the promotions our artists receive with their booth cost. The tent shape is pulled from our logo. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/20cf6a0d-151a-4f53-80d7-4da7d2a8f2f3/AASAFLogoEvolution-03.png Work - Make it stand out Logo from 2025 onward. With sans serif text our name is easily read and maintains personality. https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/caa5183d-e590-429a-b4f6-38f5adeea60f/AASAF_signage5.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456778703932-MRB0MCWXS595MOJCHGJA/65.jpg Work https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456776979355-YQ9YQHLQLW6K5VINE0XL/1.jpg Work https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456780247407-NJTB6A573YWWOW9HZ9LT/13.jpg Work https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456865378898-3MCYVF5K3NIXRF0ZVO8T/30.jpg Work https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/1739927301180-ZOBQ1F5CGKS947KLSJM6/_MG_0096_adj.jpg Work https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/1739927460997-2ACMQLHCC7B9F2131SZ2/2022TAR_header.jpeg Work https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/1739927674303-PAFBM1IK6PW49PZGPY5R/decolores_square_dark%2Bbkgd_large.png Work https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/1739927779003-MZ07P7O4OO4ORGGVNE6R/kickoff-2018.jpeg Work https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/1739927843556-RCNTG6KKBE5TA9NBCG8B/bridalveilseal.jpg Work https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/d651ae49-df75-4e59-adfb-c8f1ad9de2ee/Frame+1.png Work https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/493f7878-9010-4956-bd97-42ccca2cf361/Portfolio_AASAFpage.png Work https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/1683759480840-WAJ2Q3O61D3CK32IESP8/Image+from+iOS.png Work https://www.marlajones.design/about-avenue daily 0.75 2025-02-18 https://images.squarespace-cdn.com/content/v1/5649222ae4b036fed22b61ed/5c77f77f-eb4b-4eec-b2c3-024c7ff1e0ce/Marla+Md+transparent+BG.png About Illustration by Abi Stevens.